I have Icebreaker t-shirts that I have been using since 2011, and although the pattern wears off the front a little over time, they are still good to go. Same with my smartwool t-shirt that is at least 5 years old. There is no pilling and no real sign of wear on the pattern/print. Here are some shots to show you. (ignore the wrinkles, I often keep them thrown in the cupboard and not nicely folded).
Apart from their stated commitment to the environment, Smartwool has also put their money where their mouth is by creating a line of recycled fabric products. They use recycled wool fibers, along with nylon and polyester, for insulation and other applications. Not only does this help create less waste in landfills, but its innovative reclamation process offers high-quality garments.
Justin Owings is a deadlifting dad based in Atlanta where he works for MURAL in marketing. When he's not chasing his three kids around, you'll find him trying to understand systems, risk, and human behavior. 781b155fdc